Jonathan Bullock
Why you’re thinking about customer acquisition is all wrong
Acquiring customers should be the number one goal of every startup. But how much time is spent trying to understand which customers are...
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Jonathan Bullock
2 min read
Why you’re thinking about customer acquisition is all wrong
Acquiring customers should be the number one goal of every startup. But how much time is spent trying to understand which customers are...
23
Jonathan Bullock
2 min read
The quick guide to strategic planning in startups
Strategic planning is an important process for any startup. It creates foundations, provides direction and focuses your team on the...
33
Jonathan Bullock
2 min read
The quick guide to strategic planning in startups
Strategic planning is an important process for any startup. It creates foundations, provides direction and focuses your team on the...
32
Jonathan Bullock
2 min read
10 common mistakes when hiring for an early-stage startup
Early-stage startups are small and so every person is therefore important to the team which leaves little room for bad hires. The wrong...
22
Jonathan Bullock
2 min read
10 common mistakes when hiring for an early-stage startup
Early-stage startups are small and so every person is therefore important to the team which leaves little room for bad hires. The wrong...
23
Jonathan Bullock
2 min read
Strategy requires understanding, not just a checkbox.
Developing and executing a strategy is an important part of business leadership. Especially if you are a founder of an early-stage...
29
Jonathan Bullock
2 min read
Strategy requires understanding, not just a checkbox.
Developing and executing a strategy is an important part of business leadership. Especially if you are a founder of an early-stage...
28
Jonathan Bullock
2 min read
Create an engaging presentation with these 6 steps
Presenting can be a daunting proposition, especially for those who don’t do it regularly. It can be difficult to get your timing and...
30
Jonathan Bullock
2 min read
Create an engaging presentation with these 6 steps
Presenting can be a daunting proposition, especially for those who don’t do it regularly. It can be difficult to get your timing and...
31
Jonathan Bullock
2 min read
4 tips for when you are pitching to end users
A lot is written about how to pitch your startup to investors, very little however is said about how to properly pitch to the end-users....
29
Jonathan Bullock
2 min read
4 tips for when you are pitching to end users
A lot is written about how to pitch your startup to investors, very little however is said about how to properly pitch to the end-users....
29
Jonathan Bullock
2 min read
4 guidelines to follow when speaking about your competitors
As the founder of a startup, how do you usually speak about your competitors? Do you speak down about them, dismissively or do you...
38
Jonathan Bullock
2 min read
4 guidelines to follow when speaking about your competitors
As the founder of a startup, how do you usually speak about your competitors? Do you speak down about them, dismissively or do you...
35
Jonathan Bullock
1 min read
Do you offer a product or a solution?
What is it exactly that you offer your customers? How would you best define it? Is it a product or a solution? There is an important...
34
Jonathan Bullock
1 min read
Do you offer a product or a solution?
What is it exactly that you offer your customers? How would you best define it? Is it a product or a solution? There is an important...
33
Jonathan Bullock
2 min read
Be realistic; your startup isn’t likely to change the world
Every founder treats their startup like it’s their child. I get it, everyone does. You have had an idea, you’re drinking the...
35
Jonathan Bullock
2 min read
Be realistic; your startup isn’t likely to change the world
Every founder treats their startup like it’s their child. I get it, everyone does. You have had an idea, you’re drinking the...
34
Jonathan Bullock
2 min read
3 critical components of your go-to-market strategy
Your go-to-market strategy outlines the approach you take to drive commercial growth. So what is needed for a scaling-up go-to-market...
34
Jonathan Bullock
2 min read
3 critical components of your go-to-market strategy
Your go-to-market strategy outlines the approach you take to drive commercial growth. So what is needed for a scaling-up go-to-market...
34
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