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![Bold](https://static.wixstatic.com/media/804a20_55abd76fe14c4c0f944d73f18c0b0ecd~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_55abd76fe14c4c0f944d73f18c0b0ecd~mv2.webp)
Jonathan Bullock
1 min read
Bold
“The day before something is truly a breakthrough, it’s a crazy idea.” Trying out crazy ideas means bucking expert opinion and taking big...
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![Shoe Dog](https://static.wixstatic.com/media/804a20_3c2a28e5a44b4a94988e913125bb2cd2~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_3c2a28e5a44b4a94988e913125bb2cd2~mv2.webp)
Jonathan Bullock
1 min read
Shoe Dog
“Whatever pleasure or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it...
50
![The Everything Store](https://static.wixstatic.com/media/804a20_3955d9a8b71840aeba4b1fc370ef4c51~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_3955d9a8b71840aeba4b1fc370ef4c51~mv2.webp)
Jonathan Bullock
1 min read
The Everything Store
“The site went live on July 1995, and became visible to all Web users. And as word spread, the small Amazon team saw almost immediately...
40
![Think Like Amazon](https://static.wixstatic.com/media/804a20_f9b4c921800c44239cd812f4ee70bccc~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_f9b4c921800c44239cd812f4ee70bccc~mv2.webp)
Jonathan Bullock
1 min read
Think Like Amazon
“Of course, to think like Amazon is not solely about innovation. All of this is supported by fanatical world-class operations....
41
![The airbnb Story](https://static.wixstatic.com/media/804a20_964b719e88fb42bd86ae2142c59a0f17~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_964b719e88fb42bd86ae2142c59a0f17~mv2.webp)
Jonathan Bullock
1 min read
The airbnb Story
“There was some irony in the fact that we were at a hotel, and not just any hotel: this was the exact venue that hosted the international...
29
![The Virgin Way](https://static.wixstatic.com/media/804a20_3a3c709b6a2c470f973b2f93a88a004d~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_3a3c709b6a2c470f973b2f93a88a004d~mv2.webp)
Jonathan Bullock
1 min read
The Virgin Way
“As some wise person once said, ‘Life is not a dress rehearsal.’ So unless you plan to give it a better shot in your next life – assuming...
32
![Doughnut Economics](https://static.wixstatic.com/media/804a20_04cbdb8c6d5e47db857975c5d76f4e6e~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_04cbdb8c6d5e47db857975c5d76f4e6e~mv2.webp)
Jonathan Bullock
1 min read
Doughnut Economics
“Meanwhile, the world has become extraordinarily unequal: as of 2015, the world’s richest 1 percent now own more wealth than all the...
36
![The Black Swan](https://static.wixstatic.com/media/804a20_6327ed73c4c3440fa16933eba11801f1~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_6327ed73c4c3440fa16933eba11801f1~mv2.webp)
Jonathan Bullock
1 min read
The Black Swan
“Read books are far less valuable than unread ones. The library should contain as much of what you do not know as your financial means,...
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![Competitive Strategy](https://static.wixstatic.com/media/804a20_1cf94c8f7d07469da79bada8bfd0c359~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_1cf94c8f7d07469da79bada8bfd0c359~mv2.webp)
Jonathan Bullock
1 min read
Competitive Strategy
“Essentially, developing a competitive strategy is developing a broad formula for how a business is going to compete, what its goals...
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![Good Strategy; Bad Strategy](https://static.wixstatic.com/media/804a20_f5f9d3db332741a9858840b74b28f56a~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_f5f9d3db332741a9858840b74b28f56a~mv2.webp)
Jonathan Bullock
1 min read
Good Strategy; Bad Strategy
“A good strategy has coherence, coordinating actions, policies, and resources so as to accomplish an important end. Many organizations,...
27
![The Tesla Way](https://static.wixstatic.com/media/804a20_b8fad699cdb74ca5a2f311a9354465fb~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_b8fad699cdb74ca5a2f311a9354465fb~mv2.webp)
Jonathan Bullock
1 min read
The Tesla Way
“Influenced by smartphones and other new neural appendages, modern consumers have transformed into hyper-connected users whose demand is...
33
![Blue Ocean Strategy](https://static.wixstatic.com/media/804a20_0ec1d6ece7c84f01a99ac489d24a00ef~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_0ec1d6ece7c84f01a99ac489d24a00ef~mv2.webp)
Jonathan Bullock
1 min read
Blue Ocean Strategy
“Competition should not occupy the centre of strategic thinking. Too many companies let competition drive their strategies. What blue...
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![Start Now. Get Perfect Later](https://static.wixstatic.com/media/804a20_09824d8b1c12471fb96a9410a2ad3a2d~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_09824d8b1c12471fb96a9410a2ad3a2d~mv2.webp)
Jonathan Bullock
1 min read
Start Now. Get Perfect Later
“Have a clear wall of defence between you and your work. The world can judge your work, but that does not define who you are. You are...
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![The Digital Playbook](https://static.wixstatic.com/media/804a20_7697b109273e46ba914f32afc0dcb006~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_7697b109273e46ba914f32afc0dcb006~mv2.webp)
Jonathan Bullock
1 min read
The Digital Playbook
“Increasingly, our competitive assets may no longer reside in our own organization; rather, they may be in a network of partners that we...
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![Digital Entrepreneurship](https://static.wixstatic.com/media/804a20_1724f280bf4c43538052b81512d13201~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_1724f280bf4c43538052b81512d13201~mv2.webp)
Jonathan Bullock
1 min read
Digital Entrepreneurship
“Digital technology makes creating a new business venture easier in many ways, and this book will help the reader take advantage of those...
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![Pivot](https://static.wixstatic.com/media/804a20_7db85d9289144323b687310fd365774a~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_7db85d9289144323b687310fd365774a~mv2.webp)
Jonathan Bullock
1 min read
Pivot
“What you can plan is too small for you to live.” . The book is a guide to making your next career move by doubling-down on what is...
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![The Founder's Dilemas](https://static.wixstatic.com/media/804a20_3bd331fe52c84c53886e599b2d13adb6~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_3bd331fe52c84c53886e599b2d13adb6~mv2.webp)
Jonathan Bullock
1 min read
The Founder's Dilemas
“Founders who consistently make decisions that build wealth are more likely to achieve what I call a “Rich” outcome (greater financial...
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![Entrepreneur](https://static.wixstatic.com/media/804a20_577cc0bec7fe443eaddd5fe966cb9657~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_577cc0bec7fe443eaddd5fe966cb9657~mv2.webp)
Jonathan Bullock
1 min read
Entrepreneur
“When you ask the elderly what they regret about their lives, they rarely mention something that they have done, it is usually something...
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![The Intrapreneur](https://static.wixstatic.com/media/804a20_e9994c3cae3146abaabcb9618781033f~mv2.png/v1/fill/w_313,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_e9994c3cae3146abaabcb9618781033f~mv2.webp)
Jonathan Bullock
1 min read
The Intrapreneur
“Over the past three decades, my generation created the enormous machines we call multinational corporations. Today, over half of the...
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![The Introvert Entrepreneur](https://static.wixstatic.com/media/804a20_57501d80be80400f84d95f9d98ab86a3~mv2.png/v1/fill/w_314,h_235,fp_0.50_0.50,q_95,enc_auto/804a20_57501d80be80400f84d95f9d98ab86a3~mv2.webp)
Jonathan Bullock
1 min read
The Introvert Entrepreneur
“The reality is that introversion inherently has nothing to do with social skills and everything to do with how a person gains or drains...
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