Jonathan Bullock
Why you’re thinking about customer acquisition is all wrong
Acquiring customers should be the number one goal of every startup. But how much time is spent trying to understand which customers are...
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Jonathan Bullock
2 min read
The quick guide to strategic planning in startups
Strategic planning is an important process for any startup. It creates foundations, provides direction and focuses your team on the...
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Jonathan Bullock
2 min read
10 common mistakes when hiring for an early-stage startup
Early-stage startups are small and so every person is therefore important to the team which leaves little room for bad hires. The wrong...
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Jonathan Bullock
2 min read
Strategy requires understanding, not just a checkbox.
Developing and executing a strategy is an important part of business leadership. Especially if you are a founder of an early-stage...
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Jonathan Bullock
2 min read
Create an engaging presentation with these 6 steps
Presenting can be a daunting proposition, especially for those who don’t do it regularly. It can be difficult to get your timing and...
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Jonathan Bullock
2 min read
4 tips for when you are pitching to end users
A lot is written about how to pitch your startup to investors, very little however is said about how to properly pitch to the end-users....
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Jonathan Bullock
2 min read
4 guidelines to follow when speaking about your competitors
As the founder of a startup, how do you usually speak about your competitors? Do you speak down about them, dismissively or do you...
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Jonathan Bullock
1 min read
Do you offer a product or a solution?
What is it exactly that you offer your customers? How would you best define it? Is it a product or a solution? There is an important...
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Jonathan Bullock
2 min read
Be realistic; your startup isn’t likely to change the world
Every founder treats their startup like it’s their child. I get it, everyone does. You have had an idea, you’re drinking the...
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Jonathan Bullock
2 min read
3 critical components of your go-to-market strategy
Your go-to-market strategy outlines the approach you take to drive commercial growth. So what is needed for a scaling-up go-to-market...
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Jonathan Bullock
2 min read
The dos and don’ts of a product pricing strategy
There is a lot to consider when determining your product’s pricing strategy. If you haven’t done product pricing before it can be an...
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Jonathan Bullock
2 min read
A quick guide to pricing your SaaS offering
Pricing your SaaS offering can be a daunting process and a defining milestone for your startup. SaaS pricing should be well considered...
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Jonathan Bullock
2 min read
How to avoid conflicting pricing for your software start-up
Pricing your SaaS product can be a challenge. Especially if your product has broad appeal and applies to a diverse number of use cases....
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Jonathan Bullock
2 min read
Stop selling as a founder and start leading the sales team
At one point or another as a founder, you have likely had every role in your startup. Early on if you wanted sales then it was up to you....
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Jonathan Bullock
2 min read
Reduce your turnover by re-engaging your SAAS customers
It is marketing 101 that it is easier and cheaper to retain your existing customers than it is to acquire new ones. In the SAAS world,...
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Jonathan Bullock
2 min read
Define your hiring process to secure the best sales team
The sales team are without doubt one of the most important teams in the startup. Therefore, when hiring the members of this team you need...
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Jonathan Bullock
2 min read
The most important 2 things you need to do to create a winning sales team
Your sales team is only as good as the weakest person and the success of your startup largely depends on the strength of your sales team....
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Jonathan Bullock
1 min read
Why you need to make yourself available to boost your sales
Work-life balance is once again the topic of conversation. With people seeking a much heavier weighting on the life more so than the...
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Jonathan Bullock
2 min read
How to get more out of your start-up’s direct sales force
As the founder of a startup, your experience with managing a sales force is probably very limited. One of the key roles of a sales team...
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Jonathan Bullock
2 min read
Secure B2B customers for your startup with these 3 steps
You had a brilliant idea; you secured seed funding and created your startup. After a period of development, you have produced a minimal...
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