Acquiring customers should be the number one goal of every startup. But how much time is spent trying to understand which customers are...

Strategic planning is an important process for any startup. It creates foundations, provides direction and focuses your team on the...

Early-stage startups are small and so every person is therefore important to the team which leaves little room for bad hires. The wrong...

Developing and executing a strategy is an important part of business leadership. Especially if you are a founder of an early-stage...

Presenting can be a daunting proposition, especially for those who don’t do it regularly. It can be difficult to get your timing and...

A lot is written about how to pitch your startup to investors, very little however is said about how to properly pitch to the end-users....

As the founder of a startup, how do you usually speak about your competitors? Do you speak down about them, dismissively or do you...

What is it exactly that you offer your customers? How would you best define it? Is it a product or a solution? There is an important...

Every founder treats their startup like it’s their child. I get it, everyone does. You have had an idea, you’re drinking the...

Your go-to-market strategy outlines the approach you take to drive commercial growth. So what is needed for a scaling-up go-to-market...

There is a lot to consider when determining your product’s pricing strategy. If you haven’t done product pricing before it can be an...

Pricing your SaaS offering can be a daunting process and a defining milestone for your startup. SaaS pricing should be well considered...

Pricing your SaaS product can be a challenge. Especially if your product has broad appeal and applies to a diverse number of use cases....

At one point or another as a founder, you have likely had every role in your startup. Early on if you wanted sales then it was up to you....

It is marketing 101 that it is easier and cheaper to retain your existing customers than it is to acquire new ones. In the SAAS world,...

The sales team are without doubt one of the most important teams in the startup. Therefore, when hiring the members of this team you need...

Your sales team is only as good as the weakest person and the success of your startup largely depends on the strength of your sales team....

Work-life balance is once again the topic of conversation. With people seeking a much heavier weighting on the life more so than the...

As the founder of a startup, your experience with managing a sales force is probably very limited. One of the key roles of a sales team...

You had a brilliant idea; you secured seed funding and created your startup. After a period of development, you have produced a minimal...