Jonathan Bullock
5 myths of start-up product marketing
So many founders pay a lot of attention to their products and make sure it is perfect. They spend 100’s of hours interviewing customers...
top of page
Jonathan Bullock
2 min read
Simplify your go-to-market strategy with 3 simple steps.
Simpler is almost always better. Many founders though can forget this truth and make things harder than they need to be. A lot is riding...
34
Jonathan Bullock
1 min read
Quick guide to creating a compelling vision
When you ask a founder to tell you about their vision for the startup you hope to receive something more than just fluffy empty words....
42
Jonathan Bullock
2 min read
4 questions you need your strategy to answer
Strategies provide businesses with a roadmap, a path forward and objectives to reach. Strategies are determined to be successful when...
49
Jonathan Bullock
1 min read
What you need to do to perpetually grow your business
Self-sustaining, endless growth is the holy grail of startups, scaling and business in general. The hope usually is that once the growth...
40
Jonathan Bullock
1 min read
3 types of name creep your business may be suffering from
Naming things is probably one of the best parts of creating them. Most founders however enjoy naming so much that they can often get...
34
Jonathan Bullock
2 min read
Avoid these mistakes when taking your product to market
Taking your product to market is an important step for every startup. It is the moment when you can first receive broad customer feedback...
29
Jonathan Bullock
1 min read
3 hiring tips all managers need to know
Your organization's success is dependent on your ability to recruit and hire excellent employees. Here are three hiring secrets that...
35
Jonathan Bullock
2 min read
This word separates good CEOs from great ones
Some CEOs stand out head and shoulders above the rest. They approach their businesses differently and generally have a certain presence...
30
Jonathan Bullock
2 min read
‘Pruning’ is a natural in all high-performance teams
Developing a high-performing workforce is an ambitious, meaningful, and attainable goal, but takes hands-on management and occasionally...
39
Jonathan Bullock
2 min read
Why your startup sales team needs to focus on value and not price
Trying to compete on price is a fool’s game. Undercutting your competitors or discounting to secure a sale erodes your margins and in the...
27
Jonathan Bullock
2 min read
What you need to create a startup sales framework
As your startup grows from a fledgling operating desperately trying to find a product-market fit to a scaling startup it can be easy to...
31
Jonathan Bullock
2 min read
5 top tips to sell to an executive level buyer
If your product or service is targeted toward the executive level or your customers need executive approval before they make the purchase...
31
Jonathan Bullock
2 min read
How should a tech startup founder use their time?
It is usually a very difficult transition for founders to make from being the leader of a fledgling tech startup still in the early...
35
Jonathan Bullock
2 min read
What you need to create a superstar sales team
Great sales teams are supported by quality systems. Business systems allow a sales team to streamline the tedious day-to-day tasks and...
40
Jonathan Bullock
2 min read
A quick guide to unlocking hyper sales growth
Every founder or at least one of the founders in every startup needs to have a passion for sales. Sales are the lifeblood of every...
21
Jonathan Bullock
2 min read
10 reasons why growth can derail a startup
Startups want growth, they are very rarely profitable in the early stages and the only path to profit is through growth. However, growth...
24
Jonathan Bullock
2 min read
What do you need to do to start scaling your startup?
Startups and scaleups are not two different types of companies but they are companies at different stages of growth. Scaling is a stage...
38
Jonathan Bullock
2 min read
4 hacks to scale your startup when the economy is down
When the economy is in a downturn founders have two options. They can blame the macro environment for their problems be a victim and risk...
47
Jonathan Bullock
2 min read
Why product-market fit is the key to initial startup success
The success or failure of a startup is often determined by its ability to achieve product-market fit. It is therefore an important step...
30
bottom of page