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![](https://static.wixstatic.com/media/nsplsh_794a424d62516777396d67~mv2_d_4751_3121_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_794a424d62516777396d67~mv2_d_4751_3121_s_4_2.webp)
![4 guidelines to follow when speaking about your competitors](https://static.wixstatic.com/media/nsplsh_794a424d62516777396d67~mv2_d_4751_3121_s_4_2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_794a424d62516777396d67~mv2_d_4751_3121_s_4_2.webp)
Jonathan Bullock
2 min read
4 guidelines to follow when speaking about your competitors
As the founder of a startup, how do you usually speak about your competitors? Do you speak down about them, dismissively or do you...
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![Do you offer a product or a solution?](https://static.wixstatic.com/media/nsplsh_841e55c033874e26a51aa109b1706ca5~mv2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_841e55c033874e26a51aa109b1706ca5~mv2.webp)
Jonathan Bullock
1 min read
Do you offer a product or a solution?
What is it exactly that you offer your customers? How would you best define it? Is it a product or a solution? There is an important...
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![](https://static.wixstatic.com/media/nsplsh_17f46ae26e804f30879dc0ccdcf84f94~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_17f46ae26e804f30879dc0ccdcf84f94~mv2.webp)
![Be realistic; your startup isn’t likely to change the world](https://static.wixstatic.com/media/nsplsh_17f46ae26e804f30879dc0ccdcf84f94~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_17f46ae26e804f30879dc0ccdcf84f94~mv2.webp)
Jonathan Bullock
2 min read
Be realistic; your startup isn’t likely to change the world
Every founder treats their startup like it’s their child. I get it, everyone does. You have had an idea, you’re drinking the...
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![](https://static.wixstatic.com/media/nsplsh_b4c9aeb1efe64209b028d5b8726353f2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_b4c9aeb1efe64209b028d5b8726353f2~mv2.webp)
![Why everything can’t be a P0](https://static.wixstatic.com/media/nsplsh_b4c9aeb1efe64209b028d5b8726353f2~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_b4c9aeb1efe64209b028d5b8726353f2~mv2.webp)
Jonathan Bullock
2 min read
Why everything can’t be a P0
If you have ever worked for a startup or in software development, then you are probably familiar with this problem. Already overloaded...
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![](https://static.wixstatic.com/media/nsplsh_6f662d456d5270306a7767~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_6f662d456d5270306a7767~mv2_d_6000_4000_s_4_2.webp)
![A guide to prioritising your development using the MoSCoW Matrix](https://static.wixstatic.com/media/nsplsh_6f662d456d5270306a7767~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_6f662d456d5270306a7767~mv2_d_6000_4000_s_4_2.webp)
Jonathan Bullock
2 min read
A guide to prioritising your development using the MoSCoW Matrix
Deciding on the next priorities for your development team can be a contentious topic. Many stakeholders will likely have an opinion on...
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![](https://static.wixstatic.com/media/nsplsh_834d00db78a441a090b19613aa7c2b12~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_834d00db78a441a090b19613aa7c2b12~mv2.webp)
![A fresh 6-step approach to remote brainstorming](https://static.wixstatic.com/media/nsplsh_834d00db78a441a090b19613aa7c2b12~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_834d00db78a441a090b19613aa7c2b12~mv2.webp)
Jonathan Bullock
2 min read
A fresh 6-step approach to remote brainstorming
As many of us have been working remotely for a while now, we're getting used to alternative methods of fulfilling our work tasks....
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![Product Led vs Commercial Led startup… which one is better?](https://static.wixstatic.com/media/nsplsh_483084d3d359486aa1970b52bc2ce24e~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_483084d3d359486aa1970b52bc2ce24e~mv2.webp)
Jonathan Bullock
2 min read
Product Led vs Commercial Led startup… which one is better?
There are two main options when considering the best growth philosophy for a startup - being product led or commercial led. It is a...
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![](https://static.wixstatic.com/media/nsplsh_9d3463f3e43f47528dd3f31ea29ff305~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_9d3463f3e43f47528dd3f31ea29ff305~mv2.webp)
![Four things every leader should understand from PMs](https://static.wixstatic.com/media/nsplsh_9d3463f3e43f47528dd3f31ea29ff305~mv2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_9d3463f3e43f47528dd3f31ea29ff305~mv2.webp)
Jonathan Bullock
2 min read
Four things every leader should understand from PMs
Product management and the how-to of it have been written about many times. The truth is, there is no exact right way to properly manage...
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![](https://static.wixstatic.com/media/nsplsh_5a355669544e6874505273~mv2_d_4728_3152_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_5a355669544e6874505273~mv2_d_4728_3152_s_4_2.webp)
![How do you measure product market fit?](https://static.wixstatic.com/media/nsplsh_5a355669544e6874505273~mv2_d_4728_3152_s_4_2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_5a355669544e6874505273~mv2_d_4728_3152_s_4_2.webp)
Jonathan Bullock
2 min read
How do you measure product market fit?
There is an agreement in the startup world about the critical importance of product market fit for every new business. That is not up for...
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![](https://static.wixstatic.com/media/nsplsh_e61fbfef682e4436bbed9e2fea14a9e2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_e61fbfef682e4436bbed9e2fea14a9e2~mv2.webp)
![What are the two metrics every company needs to be measuring?](https://static.wixstatic.com/media/nsplsh_e61fbfef682e4436bbed9e2fea14a9e2~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_e61fbfef682e4436bbed9e2fea14a9e2~mv2.webp)
Jonathan Bullock
2 min read
What are the two metrics every company needs to be measuring?
How do you know if your startup is successful? Well, you measure it of course and compare your metrics against your goals. No two...
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![](https://static.wixstatic.com/media/nsplsh_51716d734e2d6476396438~mv2_d_5600_3733_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_51716d734e2d6476396438~mv2_d_5600_3733_s_4_2.webp)
![Good Product Managers always seem to do these things well](https://static.wixstatic.com/media/nsplsh_51716d734e2d6476396438~mv2_d_5600_3733_s_4_2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_51716d734e2d6476396438~mv2_d_5600_3733_s_4_2.webp)
Jonathan Bullock
2 min read
Good Product Managers always seem to do these things well
In my career I have consistently worked with product managers. It’s impossible not to doing the cross-functional roles that I do. I...
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![](https://static.wixstatic.com/media/nsplsh_6ad1d9b65e314f37b641bfb12c8f79d9~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_6ad1d9b65e314f37b641bfb12c8f79d9~mv2.webp)
![What is product-market fit and why obsess over it?](https://static.wixstatic.com/media/nsplsh_6ad1d9b65e314f37b641bfb12c8f79d9~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_6ad1d9b65e314f37b641bfb12c8f79d9~mv2.webp)
Jonathan Bullock
2 min read
What is product-market fit and why obsess over it?
Achieving product market fit (aka PMF) is an important milestone in the journey of all important startups. Why? Well, when PMF is...
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![](https://static.wixstatic.com/media/nsplsh_90bd64436d714870b1ea52b9ba36041e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_90bd64436d714870b1ea52b9ba36041e~mv2.webp)
![Three elements of every viable seed stage startup strategy](https://static.wixstatic.com/media/nsplsh_90bd64436d714870b1ea52b9ba36041e~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_90bd64436d714870b1ea52b9ba36041e~mv2.webp)
Jonathan Bullock
2 min read
Three elements of every viable seed stage startup strategy
Startups don’t become successful by accident. Creating and growing a startup is a risky proposition and at any point in time, you are a...
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![](https://static.wixstatic.com/media/nsplsh_7671444155656a6e774b77~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_7671444155656a6e774b77~mv2_d_5184_3456_s_4_2.webp)
![4 ways to recognise your business's strengths and limitations](https://static.wixstatic.com/media/nsplsh_7671444155656a6e774b77~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_7671444155656a6e774b77~mv2_d_5184_3456_s_4_2.webp)
Jonathan Bullock
2 min read
4 ways to recognise your business's strengths and limitations
Every company has its strengths and limitations, but few leaders take the time to identify them. Understanding your strengths will help...
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![Use 70-20-10 to maximise the innovation in your scale-up](https://static.wixstatic.com/media/nsplsh_367afe150fc24755b044a0b2f0f871be~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_367afe150fc24755b044a0b2f0f871be~mv2.webp)
Jonathan Bullock
2 min read
Use 70-20-10 to maximise the innovation in your scale-up
I know from my own experience how important it is to maintain innovation when scaling up your enterprise. Just because you have built up...
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![](https://static.wixstatic.com/media/nsplsh_dcbb38abab084f07be1bb3e82db10157~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_dcbb38abab084f07be1bb3e82db10157~mv2.webp)
![Getting your start-up on the road to success](https://static.wixstatic.com/media/nsplsh_dcbb38abab084f07be1bb3e82db10157~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_dcbb38abab084f07be1bb3e82db10157~mv2.webp)
Jonathan Bullock
2 min read
Getting your start-up on the road to success
Start-ups require direction and focus. They need a clear path that takes them from sketches in a notebook to a thriving enterprise....
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![](https://static.wixstatic.com/media/nsplsh_3468624a2d65796d5a316f~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_3468624a2d65796d5a316f~mv2_d_6000_4000_s_4_2.webp)
![Avoid these 4 common pitfalls when outsourcing your product development](https://static.wixstatic.com/media/nsplsh_3468624a2d65796d5a316f~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_3468624a2d65796d5a316f~mv2_d_6000_4000_s_4_2.webp)
Jonathan Bullock
2 min read
Avoid these 4 common pitfalls when outsourcing your product development
You have a brilliant idea! You've presented it and have acquired some early-stage funding. Now it's time to build your minimum viable...
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![](https://static.wixstatic.com/media/nsplsh_0ad45d14dfe24284b939d5e8d7dff435~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_0ad45d14dfe24284b939d5e8d7dff435~mv2.webp)
![How to create an unforgettable customer experience](https://static.wixstatic.com/media/nsplsh_0ad45d14dfe24284b939d5e8d7dff435~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_0ad45d14dfe24284b939d5e8d7dff435~mv2.webp)
Jonathan Bullock
2 min read
How to create an unforgettable customer experience
Customers should be the lifeblood of your organisation, and your overall customer experience should be outstanding. However, many...
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![Some quick business survival tips](https://static.wixstatic.com/media/nsplsh_5836324631575168754c49~mv2_d_3316_2267_s_2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_5836324631575168754c49~mv2_d_3316_2267_s_2.webp)
Jonathan Bullock
2 min read
Some quick business survival tips
We're living through unprecedented times. An economic crisis like the one caused by the recent pandemic is a significant test for any...
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![](https://static.wixstatic.com/media/nsplsh_59344551746c664f4c6d34~mv2_d_4682_2727_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_59344551746c664f4c6d34~mv2_d_4682_2727_s_4_2.webp)
![As a leader, you need to stay focused and avoid distractions](https://static.wixstatic.com/media/nsplsh_59344551746c664f4c6d34~mv2_d_4682_2727_s_4_2.jpg/v1/fill/w_314,h_235,fp_0.50_0.50,q_90,enc_auto/nsplsh_59344551746c664f4c6d34~mv2_d_4682_2727_s_4_2.webp)
Jonathan Bullock
2 min read
As a leader, you need to stay focused and avoid distractions
Every day we are bombarded with things that are vying for our attention. From the moment we wake up in the morning and look at our phone...
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