"Disruptive technology should be framed as a marketing challenge, not a technological one."
This classic bestseller (one of the most influential business books of all time) offers a point of view on how even the most impressive companies can do everything right, yet, still fall behind. Knowing when to move on from "this is how we have done things" can make or break a business' success trajectory.
KEY TAKEAWAYS
1. Technology comes in only 2 flavors: disruptive and sustaining.
2. If an organization is unable to evolve its practices, strategy and products to follow the market, it is a question of when, not if, it will fail.
3. One way to solve the innovator’s dilemma for any organization is by acquiring or founding subsidiaries.
READ IF: You are a business owner who wants to stay on top of the curve and adopt a mindset that helps you to do so.
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