“Being unafraid of making mistakes makes everything easy for me. Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss—which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.”
The book gives you a sneak peak into Gary's life and how he used social media to create his dream life. It also shows you how to use the power of the Internet to turn your real interests into real businesses.
KEY TAKEAWAYS:
1. Building a strong personal brand online is critical today, even if you don't have any products to sell (yet).
2. The 7 principles of social media presence: Intent, Authenticity, Passion, Patience, Speed, Work, Attention.
3. You don't need a sophisticated content strategy to get started online, just share what you are up to.
READ IF: You have hobbies or passions that you want to turn into a business but you aren't sure how to get started.
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