“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
This book offers an overarching theory for the human cognitive biases when it comes to decision-making and forming opinions. Lots of great, real-life examples to demonstrate these biases.
KEY TAKEAWAYS:
1. System 1 and System 2 drive our thinking: System 1 (fast) is our default system. System 2 (slow) is only called upon when system 1 doesn’t have a ready and quick answer and an “escalation” is needed.
2. Most of the time, System 2 will go along with what System 1 dictates.
3. Therefore it is super important to be aware of our "fast-thinking" brain and what forms our intuitions and instincts as that is where we find bias, whether it is conscious or unconscious.
READ IF: You are interested in understanding how thinking bias works and how to be more aware of it in your life.
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